Steve Woody
I do fun things with great people.
01
ImagineEverything that exists is created from the vast unknown.
“Dare to dream beyond what is possible.”
Everything I’ve built began as a vision that seemed impossible at the time.
Seeing the bigger picture. Setting goals that scare you a little and dreams that feel too big. Asking what your life is actually for.
02
Freedom
From up here, the world looks reachable. Freedom, to me, is being able to go anywhere and do anything: working from a café in Barcelona, taking a stage in Arizona, breaking down walls in Berlin. I’ve built a life and a business that let me move. It wasn’t luck. It was a decision, made over and over again.
03
The Climb
Freedom has a price, and I paid it the hard way. After the army, gambling took everything: my money, and my sense of who I was. It left me homeless and bankrupt. At the bottom, I found Tony Robbins and made a choice: climb. Years later, the crypto crash threw me back down and took my identity with it. Same bottom. Same choice. I climbed again. That choice is the whole story. Every summit I’ve stood on, I reached from the bottom.
04
Foundations
Stability isn’t boring. It’s what lets you take the next risk. What lasts is what you build slowly. I wrote Plan Your Website, and universities went on to use it to teach web design. I helped grow WP Fusion from an idea into a business that runs every day. Neither happened overnight. Now I help people own what they build, their tools, their data and their stack, because a system is only as strong as the people running it.
05
Roots
Underneath it all is a British Army veteran, trained in communications. Respect, discipline, integrity, self-control, empathy, perspective, purpose and service. Be strong and kind. I’ve been in the dark, so now I try to bring hope, comfort and stability to others. You don’t see roots from the stars, but they’re why anything grows.